Source: http://www.businessinsider.com/facebooks-entire-brand-advertising-business-boils-down-to-one-number-16-2012-3 One secret reason why Facebook ad revenues haven’t quite taken off like they should – and are, in fact, decelerating – is that for years now, brands have advertised on Facebook without paying Facebook. Here’s how they’ve been doing it: Brands build a “page” on Facebook. Facebook users become “fans” of that […]
Facebook’s Magic Number 16% is a post from: go-Digital Blog on Digital Marketing Strategy
